2009 was a year in turmoil and 2010 seems to be somewhat of an improvement. The wine industry is now leaner and meaner. Many vineyards unfortunately are at the brink of bankruptcy. For those that have survived they now have to be market savvy. It doesn’t have to be repeated too many times, Americans are still wary about the economy. Value imports are catching the eye of many American wine drinkers.If you haven’t lost your job or are anticipating loosing yours, you may still have one thing on your mind and that’s your bottle of wine.
Let’s face it, we all know someone who has lost their job.You may never have needed a bottle more than now and you’re not about to give it up. Even during economically tough times Americans are not ready to give up their pleasures, whether it is drinking, smoking or even chocolate. They might scale down but give up? Never! All said, the recession produced at least one notable wine sale trend and that’s value. Lot’s of value and bargains out there.
The wine industry has a ton of wine for sale. Actually, there’s a glut of wine. There’s bargains galore. There’s on line wine discounters and more. There’s even super on line discounters such as Wines Till Sold Out that operate like a QVC for the wine industry. There’s even tweeting and Facebooking for the wine industry, all in the attempt to sell wine and most of it is good wine for sale (Emphasis on ‘Good wine”)
Sometimes high end wineries offer second quality grape production which hasn’t made the cut and re-label it under another name.Other times outside companies buy the excess wine and re label it. What ever the marketing technique is, there are now bargains galore to help satisfy any wine drinkers appetite and price point.
Great wines worth giving a second look:
* Castle Rock Willamette Valley Pinot Noir 2008 $15. Buys wine from other wineries and re labels it.
* Cameron Hughes Lot 125 Caneros Pinot Noir 2007 $15 Buy their wine from other wineries and re label it.
* Joseph Carr Napa Valley Cabernet Sauvignon 2007 $20. Sources his grapes from a select group of prestigious Napa Valley wineries.
* Cloudine Cellars Pinot Noir 2008 $20 second label from Oregon’s Domaine Drouhin
* Liberty School Paso Robles $20 Caymus Vineyards second label
* Kali Hart Chardonnay 2008 $15 Second label from Talbott Vineyards
* Cypress Vineyards Cabernet Sauvignon Second label from J. Lohr
* Jayson Napa Valley Red- Second label from Pahlmeyer Vineyards $45. Some Pahlmeyer can sell for over $100