News Snippet: Mark Centis, founder of Cool Vines has opened up another Cool Vines at another location in Princeton. The philosophy of the new store on Spring Street remains the same; present their portfolio of wines in a manner that is approachable to the consumer.
Cool Vines arranges their wines according to flavor profiles and skips the “shelf talkers” and wine ratings from industry experts. To the average wine consumer this approach is less intimidating and more engaging. Why buy a 90 point rated wine, if you don’t like the flavor? Seems senseless to some.
The sales staff is very knowledgeable and will engage shoppers with little interesting bits of information regarding the wine’s profile and food pairings. Every Saturday there is an in-house wine tasting from 2-5 pm where wines are showcased and shoppers are treated to education and a little taste of the wines before buying. Effectively it’s “try before you buy”. Cool Vines tries to stock their stores with less well known brands with a focus on smaller family owned wineries, giving the consumer some industry treats.
This past Saturday, Cool Vines showcased three wines from South Africa; Chenin Blanc, a Rhone-Blend and Pinotage (indigenous grape variety of South Africa). South Africa is the up and coming New World star and is noted for making clean, crisp Chenin Blanc loaded with tropical fruits. The Man Vintners 2010 Chenin Blanc was just that! Clean with crisp acidity and generous notes of melon on the nose.
Cool Vines 21 Spring Street, Princeton, NJ